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Serena Williams Invests In Pro-Women Equality Shaving Brand Billie

August 9, 2018: 12:00 AM EST
Tennis Grand Slam champion Serena Williams has agreed to invest in female-first shaving brand Billie. By investing in the direct-to-consumer company, Williams continues supporting the campaign for equality for women. Billie's pricing aims to do away with the “pink tax”, or higher prices for products designed for women. Williams joins other celebrities, including Drew Barrymore and Lena Dunham, who have expressed support for the brand on social media. [Image Credit: © Billie Inc.]
Melissa Minton, "Serena Williams joins the fight against sexist ‘pink tax’", Page Six, August 09, 2018, © NYP Holdings, Inc.
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Panacea Looks At Transparency And Minimalism As Corporate Guideposts

August 9, 2018: 12:00 AM EST

Panacea founder Terry Lee discussed how he established a direct-to-consumer beauty brand that depends on customer insights to create gender-neutral, closely managed collection of three skincare products. According to Lee, the outstanding feature of his company is its ability to create and sell products in ways that both women and men find attractive. Also, the company's approach to gender neutrality is highlighted by its product development process. Lee said transparency and minimalism are “very innate” in his company's character and “naturally showed up in the brand itself.” [Image Credit: © Panacea]
"Interview: How A DTC Skincare Brand Builds Consumer Routines Using Customer Insight", PSFK, August 09, 2018, © PSFK
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