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<< < 1 > >> Total results: 4

Serena Williams Invests In Pro-Women Equality Shaving Brand Billie

August 9, 2018: 12:00 AM EST
Tennis Grand Slam champion Serena Williams has agreed to invest in female-first shaving brand Billie. By investing in the direct-to-consumer company, Williams continues supporting the campaign for equality for women. Billie's pricing aims to do away with the “pink tax”, or higher prices for products designed for women. Williams joins other celebrities, including Drew Barrymore and Lena Dunham, who have expressed support for the brand on social media. [Image Credit: © Billie Inc.]
Melissa Minton, "Serena Williams joins the fight against sexist ‘pink tax’", Page Six, August 09, 2018, © NYP Holdings, Inc.
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Panacea Looks At Transparency And Minimalism As Corporate Guideposts

August 9, 2018: 12:00 AM EST

Panacea founder Terry Lee discussed how he established a direct-to-consumer beauty brand that depends on customer insights to create gender-neutral, closely managed collection of three skincare products. According to Lee, the outstanding feature of his company is its ability to create and sell products in ways that both women and men find attractive. Also, the company's approach to gender neutrality is highlighted by its product development process. Lee said transparency and minimalism are “very innate” in his company's character and “naturally showed up in the brand itself.” [Image Credit: © Panacea]
"Interview: How A DTC Skincare Brand Builds Consumer Routines Using Customer Insight", PSFK, August 09, 2018, © PSFK
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Ahold USA Earns Perfect Survey Score On LGBT Workplace Equality

November 9, 2017: 12:00 AM EST
Ahold USA, the parent company of supermarket chains Stop & Shop, Giant, and Martin’s, as well as the grocery shopping/delivery company Peapod, received a perfect score on the 2018 Corporate Equality Index (CEI) administered by the Human Rights Campaign Foundation. The national benchmarking survey and report evaluates corporate policies and practices lesbian, gay, bisexual, transgender and queer (LGBTQ) workplace equality. The high score earned Ahold USA the designation as a “Best Place to Work for LGBTQ Equality.” [Image Credit: © HRC]
"Ahold USA Earns Top Marks In 2018 Corporate Equality Index", News release, Ahold, November 09, 2017, © Ahold
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Coke Shows Its Support For Same-Sex Marriage Down Under With Billboard Changes

September 14, 2017: 12:00 AM EST
Australians have until November 7 to vote by mail on same-sex marriage, and in the interim, Coca-Cola is using an iconic billboard and new packaging to proclaim its support for inclusion and marriage equality. The Kings Cross, Sydney, billboard – known locally as “The Coke Sign” – now has rainbow lights, in addition to the red and white ones. In addition, the company launched “Love” Coke cans, also with a rainbow design. A company statement says, in part: “No matter who you are or who you love, all couples should be treated equally.”
Danielle Long, "Coca-Cola supports marriage equality with rainbow billboard and cans as brands shy away from SSM debate", The Drum, September 14, 2017, © Carnyx Group Ltd
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