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Affordability, Nutrition, Innovation Are Key Food Buying Trends In 2010 - Forecast

December 30, 2009: 05:58 AM EST
A consumer trends forecast from a marketing agency finds that, thanks to more women in the workplace, men are playing a larger role in domestic issues – food shopping, cooking, etc. Other trends: beverages of all kinds reformulated with less sugar; many new affordable organic foods; pragmatic rather than pricey restaurant and grocery choices, like affordable noodle bowl and tacqueria restaurants, grab-and-go grocery choices; new products with twists on kids' favorites like gourmet PB&Js and Asian-influenced easy lunches. A key trend, according to the agency: “Counting calories alone will not be as important as assessing the quality of those calories.”
"Our 2010 Consumer Trends Forecast: The New SHEconomy", The Fresh Ideas Group, December 30, 2009, © The Fresh Ideas Group
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