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Billion Dollar Roundtable Seeks To Promote Supply-Chain Diversity In The United States

July 5, 2012: 09:31 PM EST
The Billion Dollar Roundtable, an organization of major marketers seeking to promote supply-chain diversity, will hold its 2012 summit on August 20–21 in New Brunswick, New Jersey. Founded in 2001, the group consists of 18 corporations that each spends yearly at least $1 billion of their supply-chain money on minority- and women-owned businesses. Corporate marketers are also focusing more on supply-chain diversity, and the summit, which will include large advertising agencies, aims to increase awareness of diversity in the United States.
Bill Imada , "How Big-Time Marketers Commit to Diversity in the Supply Chain", Advertising Age, July 05, 2012, © Crain Communications
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