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Coke Shows Its Support For Same-Sex Marriage Down Under With Billboard Changes

September 14, 2017: 12:00 AM EST
Australians have until November 7 to vote by mail on same-sex marriage, and in the interim, Coca-Cola is using an iconic billboard and new packaging to proclaim its support for inclusion and marriage equality. The Kings Cross, Sydney, billboard – known locally as “The Coke Sign” – now has rainbow lights, in addition to the red and white ones. In addition, the company launched “Love” Coke cans, also with a rainbow design. A company statement says, in part: “No matter who you are or who you love, all couples should be treated equally.”
Danielle Long, "Coca-Cola supports marriage equality with rainbow billboard and cans as brands shy away from SSM debate", The Drum, September 14, 2017, © Carnyx Group Ltd
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