CPG Manufacturers Grow Their Revenue By Focusing On Hispanic Consumers

The advertising association, AHAA: The Voice of Hispanic Marketing, released its second survey of the top 500 advertisers in the United States for 2006–2010 that revealed that consumer packaged goods companies that dedicate a bigger portion of their marketing efforts to the Hispanic market have higher revenue growth rates than CPG companies that do not. Providing 56 percent of the U.S. population growth in 2000–2010, Hispanics account for 17 percent of the U.S. population and possess $1.2 trillion purchasing power, which make them a promising target market.