We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
ACCEPT Reject
Already have an account? Sign in.

 Remember Me | Forgot Your Password?
Home Manage Alerts Archive Archive About Us Register Now   Not a User? Join now

How-To Video Company Localizes Nestlé Middle East Media Offerings For Arab Audience

June 22, 2010: 01:05 AM EST
Nestlé Middle East said it has partnered with instructional video company Howcast Media to provide localized how-to lifestyle videos relevant to the health and lifestyle needs of Arabic speaking consumers in the region. Nestlé also plans to integrate the content into its regional site, Nestlé Family. Howcast has already translated more than 70 Nestlé how-to videos into Arabic, including titles such as “How To Make Chocolate Covered Strawberries” and “How To Use an Exercise Ball.” "Nestlé recognizes that every company is now becoming a media company, providing information to consumers and constituents throughout a variety of channels," said a Howcast Media executive.
Howcast, "Nestlé Middle East Partners With Howcast to Provide Arabic Language Lifestyle Content to Regional Consumers ", Marketwire, June 22, 2010, © Marketwire, Incorporated
Domains
Diversity
Marker
Culture
Ethnicity
Geographies
Worldwide
EMEA
Middle East- Africa
Bahrain
Iran
Iraq
Israel
Jordan
Kuwait
Lebanon
Oman
Qatar
Saudi Arabia
Syria
United Arab Emirates
Yemen
Categories
Companies, Organizations
Consumers
Deals, M&A, JVs, Licensing
Marketing & Advertising
Press Release
Home | Privacy Policy | Terms and Conditions | Contact Us Copyright © 2000-2023 Business360 Inc. All Rights Reserved
Developed by Yuri Ingultsov Software Lab.