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How-To Video Company Localizes Nestlé Middle East Media Offerings For Arab Audience

June 22, 2010: 01:05 AM EST
Nestlé Middle East said it has partnered with instructional video company Howcast Media to provide localized how-to lifestyle videos relevant to the health and lifestyle needs of Arabic speaking consumers in the region. Nestlé also plans to integrate the content into its regional site, Nestlé Family. Howcast has already translated more than 70 Nestlé how-to videos into Arabic, including titles such as “How To Make Chocolate Covered Strawberries” and “How To Use an Exercise Ball.” "Nestlé recognizes that every company is now becoming a media company, providing information to consumers and constituents throughout a variety of channels," said a Howcast Media executive.
Howcast, "Nestlé Middle East Partners With Howcast to Provide Arabic Language Lifestyle Content to Regional Consumers ", Marketwire, June 22, 2010, © Marketwire, Incorporated
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