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May 17, 2010: 07:56 PM EST
As lifestyles in India become more fast-paced, the demand for processed foods is expected to surge. The Indian government sees the processed food market doubling over four years, from $10 billion to $20 billion, with packaged food reaching five percent of the market. Emerging categories include processed dairy products, frozen ready-to-eat foods, diet snacks, processed meat, and probiotic drinks. Key drivers in the market, according to one expert, will be rising consumer demand, experimentation and health and wellness awareness, especially issues like low fat, natural, high fiber, antioxidants, etc. The on-the-go trend, meanwhile, will continue to fuel demand for collagen drinks, ready-to-cook foods, ready-to-eat foods, nutritional bars and liquid sweetener/vinegars. However, critics say growth would be even more robust if government regulations and policies on food marketing were less restrictive.
Hasan Mulani, Mumbai, "F&B marketing – It’s all about Indianisation!", FnB News, May 17, 2010, © Food & Beverage News
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