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New Colgate/ADA Social Media Initiative Encourages Hispanic Oral Health Care

June 1, 2016: 12:00 AM EST
Colgate and the American Dental Association have launched a social media-based promotional program to improve oral health among U.S. Hispanics. A component of Colgate's annual Oral Health Month initiative, “Share More Time, Share More Smiles” encourages Hispanic families to post photos of their smiles on Facebook, Twitter, Instagram or Google+ as a way to teach them about proper oral care. For each image posted, Colgate will donate $1 (to a maximum of $40,000) to an ADA Foundation program (Give Kids A Smile) that provides free oral health care, education and screening to under-served children.
"Colgate and The American Dental Association Inspire Hispanic Families to Share More Time, Share More Smiles During Oral Health Month This June", News release, ADA, June 01, 2016, © American Dental Association
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