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Panacea Looks At Transparency And Minimalism As Corporate Guideposts

August 9, 2018: 12:00 AM EST

Panacea founder Terry Lee discussed how he established a direct-to-consumer beauty brand that depends on customer insights to create gender-neutral, closely managed collection of three skincare products. According to Lee, the outstanding feature of his company is its ability to create and sell products in ways that both women and men find attractive. Also, the company's approach to gender neutrality is highlighted by its product development process. Lee said transparency and minimalism are “very innate” in his company's character and “naturally showed up in the brand itself.” [Image Credit: © Panacea]
"Interview: How A DTC Skincare Brand Builds Consumer Routines Using Customer Insight", PSFK, August 09, 2018, © PSFK
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