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Pro-Diversity Policies Boost Business Performance

December 8, 2009: 03:50 PM EST
A recent study published in Personnel Psychology suggests that sales growth can be increased by instilling a pro-diversity culture. By studying subordinate and managerial diversity at 654 stores of a ‘large US retail organization’ the researchers identified that sales growth was highest at stores where subordinates and management perceived highly pro-diversity climates, and lowest where diversity clients were less hospitable. They hypothesize that supportive diversity climates benefit organizational performance through increased motivation, improved creativity, cooperation and problem solving.
Patrick F McKay; Derek R Avery; Mark A Morris , "A Tale Of Two Climates: Diversity Climate From Subordinates' And Managers' Perspectives And Their Role In Store Unit Sales Performance ", Personnel Psychology, December 08, 2009, © Personnel Psychology
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