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Richmond Activist Targets Procter & Gamble's Chinese-Only Ads For Crest Toothpaste

April 23, 2014: 12:00 AM EST
Social activist Kerry Starchuk renewed her campaign for a ban on Chinese-only signage in Richmond, British Columbia, following the appearance of Procter & Gamble’s bus stop advertisements for its Crest toothpaste brand. Starchuk claimed allowing advertisements and signage in languages other than English and French poses a threat to the things that unite all Canadians. Procter & Gamble, for its part, justified its use of Chinese-only signage as a means of addressing a specific group of consumers in the country. Richmond’s city council had earlier voted against a proposed ban on advertisements and signage that use a foreign language only.
"Should Chinese-only Crest toothpaste ad concern Richmond residents?", CBC News , April 23, 2014, © CBC
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