Tide Introduces First Bilingual TV Ads In The United States

Procter & Gamble's Tide laundry detergent brand launched its first bilingual TV ads for English and Spanish TV stations in the United States. Part of the company's bilingual marketing campaign, the TV ads feature Tide VIVID White + Bright and Boost variants of the detergent. The campaign also includes online, broadband, and social media components. The TV ads also highlight the interaction between older and younger generations of Hispanics, illustrating how older Hispanics are replacing "traditional remedies" with modern products.