P&G Receives Corporate Leader Award For Diversity Initiatives

The American Advertising Federation has awarded Procter & Gamble its Corporate Leader Award for Diversity, an annual award that recognizes people or organizations that show leadership in promoting diversity in their advertising and in their industry. According to P&G, the award recognized the company’s commitment to diversity and inclusion in the workplace as well as multicultural marketing efforts. Examples of P&G’s multicultural marketing outreach initiatives include Orgullosa, a bilingual online program that celebrates Hispanic women, and My Black Is Beautiful, which encourages African-American women to define and promote their own beauty standard.